Atmosphere.

The Architectural Image

 In an effort to go deeper with the analysis and documentation conducted during the Aydelott travels, an independent study course was undertaken. Its goal was to discover an effective method for communicating the experience. This project studied how images are displayed, and how, through their display, a new atmosphere can be conveyed and constructed. In order to better describe the spaces visited, images captured during the travel period were dissected, exploded, and illuminated.

Photography is a creative art. It requires the photographer to consider the subject, environment, framing, and the final presentation of an image. To push the impact of any photograph to its full potential, the manner in which an image is displayed has just as much bearing as the artifact itself. An image shown on a phone’s screen sparks different interpretations and associations than it would when printed and mounted. Scale, setting, illumination, and audience affect the message of an image. The production of a photograph is an increasingly quick and impersonal operation. Putting time into the framing, curation, and processing of images can pose questions that imbue them with a sense of weight and purpose. How can the environment be designed to enhance the impact of the artifacts on display? Since the spaces in which photographs are shown directly impact the observer’s experience, what are some ways they can be designed to enhance that experience? If a photograph is trying to communicate the atmosphere of that place, how can its framing reinforce that message? Cover Image by Matthew Hall.

Categories

exhibition design, atmosphere, photography, presentation, graphic design, research

Date

Fall 2020

Faculty

Matthew Hall

Typology

Exhibition

Institution

Auburn University, Directed Studies

Atmosphere_Mockup_Inside-Cover-Axon_01_Wide.jpg

Guiding Lines

The square layout necessitates a unique organizing grid. This allows the content to be legible as a system while preventing pages from feeling repetitive. 

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Guiding Lines

The square layout necessitates a unique organizing grid. This allows the content to be legible as a system while preventing pages from feeling repetitive. 

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Atmosphere_Mockup_Open_03.jpg
Atmosphere_Mockup_Emotive-Atmosphere.jpg
Atmosphere_Mockup_Open_13.jpg
Atmosphere_Mockup_Riverwalk-Canyon.jpg

Illuminated Inverse

when the projector is activated and the lights are dimmed, the surrounding information recedes to the background.

Atmosphere_Mockup_Axon_01_Big-Red.jpg

Guiding Lines

The square layout necessitates a unique organizing grid. This allows the content to be legible as a system while preventing pages from feeling repetitive. 

Atmosphere_Spread_Intro.jpg
Atmosphere_Spread_Cologne.jpg
Atmosphere_Spread_Mariendom.jpg
Atmosphere_Spread_Peter.jpg
Atmosphere_Spread_Grundtvigs.jpg
Atmosphere_Spread_Display.jpg
Atmosphere_Spread_Research.jpg
Atmosphere_Spread_Practice.jpg
Atmosphere_Spread_Precedents.jpg

Illuminated Inverse

when the projector is activated and the lights are dimmed, the surrounding information recedes to the background.

Catalog of Research

 

The Adapt book and the companion mobile application and research were compiled in fulfilment of the largest HUD Grant awarded in Auburn University History.