Displaying Atmosphere.

The narrative.

The Architectural Image

 In an effort to go deeper with the analysis and documentation conducted during the Aydelott travels, an independent study course was undertaken. Its goal was to discover an effective method for communicating the experience. This project studied how images are displayed, and how, through their display, a new atmosphere can be conveyed and constructed. In order to better describe the spaces visited, images captured during the travel period were dissected, exploded, and illuminated.

Photography is a creative art. It requires the photographer to consider the subject, environment, framing, and the final presentation of an image. To push the impact of any photograph to its full potential, the manner in which an image is displayed has just as much bearing as the artifact itself. An image shown on a phone’s screen sparks different interpretations and associations than it would when printed and mounted. Scale, setting, illumination, and audience affect the message of an image. The production of a photograph is an increasingly quick and impersonal operation. Putting time into the framing, curation, and processing of images can pose questions that imbue them with a sense of weight and purpose. How can the environment be designed to enhance the impact of the artifacts on display? Since the spaces in which photographs are shown directly impact the observer’s experience, what are some ways they can be designed to enhance that experience? If a photograph is trying to communicate the atmosphere of that place, how can its framing reinforce that message?

Categories

exhibition design, atmosphere, photography, presentation, graphic design, research

Date

Fall 2020

Faculty

Matthew Hall

Typology

Exhibition

Institution

Auburn University

Each suit features three related designers who exemplified their selected movement.

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The deck utilizes typography and graphics which hearken back to designs popular during the Avant-Garde movement.

trifold guide provides information on the 

designers and associated movements.

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Craft and Contrast

Each deck is contained in a laser-cut and hand-assembled package made of a single piece of dense chipboard. The exterior ornamentation and information are kept minimal both in content and presentation. In stark contrast to the vibrant printed colors within, the natural brown finish of the chipboard provides an austere package that emphasizes craft and material over pattern and style. 

Icon and Image

The spades, clubs, diamonds, and hearts if the typical card deck provided ample opportunity to reinterpret classic symbols in a minimal and modernist manner. the reduced graphic palette extends to the simple red and blue color family, which is employed on both the symbols and the abstracted faces of the selected designers.

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© 2023 by Henry Savoie

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